By Amir Mousavi, marketing technology solution consultant.
Notes on marketing technology, analytics, and the systems behind modern digital experiences.
How MarTech stacks, analytics and measurement, automation, and web architecture fit together — and what it takes to make them work in practice.
Practical notes from work across MarTech platforms, web technologies, data, and digital strategy.
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Marketing technology, analytics, and automation — in practice
I'm Amir Mousavi, a marketing technology solution consultant. I work where marketing, data, and engineering meet: designing MarTech stacks, implementing analytics and measurement, connecting automation and CRM platforms, and shaping web architecture that holds up in production.
These notes document that work. Expect practical writing on how marketing technology behaves once it is deployed — evaluating a MarTech stack, instrumenting a site so its numbers can be trusted, structuring content for search engines and AI answer engines, and keeping customer data moving between systems without losing its meaning. Everything here comes from real projects. Start with the latest notes, or use the resources — checklists, templates, and a MarTech stack readiness assessment — to apply the same thinking to your own stack.